Imagine if every man, woman and child in the USA were to take a train journey all at once, well, that would make for quite a travel day. This volume is indeed about to happen in China, where 332 million people will take a train journey as the Spring Festival travel season kicks off. This is known locally as the Chunyun period and lasts through March 3rd. During this time, China will enter its New Year on February 8th and welcome “The Year of the Red Monkey”.
Meanwhile, 248 million individuals will travel by land, and over 58 million will travel by sea and air. China’s holiday tradition, which requires all family members to enter the New year together, leads to the largest domestic tourism movement in the world.
Officials say that overall domestic travel will grow by almost 4%. Travel for the Chinese is no longer a luxury but an entitlement.
But what predictions do we have for the “The Year of the Red Monkey”. According to Chinese Five Elements Horoscopes, Monkey contains Metal and Water. Metal is connected to gold. Water is connected to wisdom and danger. Therefore, we will deal with more financial events in the year of the Monkey. Monkey is a smart, naughty, wily and vigilant animal. If you want to have good return for your money investment, then you need to outsmart the Monkey. Metal is also connected to the Wind. That implies the status of events will be changing very quickly.
So allow me to translate. To win Chinese visitors in the “The Year of the Red Monkey”, be agile, be creative, outsmart your competitor, monitor the market and stay the course.